VBRATA (Visit Brazil Travel Association) in partnership with the Embassy of Brazil and the Brazilian Tourist Board (EMBRATUR) organised a travel trade event to promote Brazil as a gastronomic and cultural destination. VBRATA used the quintessential Brazilian national cocktail and internationally famous, the Caipirinha, to attract the attention of the travel trade to promote Brazilian tourism. The audience was comprised of tour operators, independent travel agents and home workers as well as press. Guests attending had the chance to improve their knowledge of Brazil and learn more about the airline, suppliers and different travel segments. More than 100 guests attended the event.
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